Transforming the digital journey into an automotive masterpiece

Velocity Motors

A digital transformation that elevates the luxury car buying experience, bringing the showroom's sophistication to the screen.
Velocity Motors
Velocity Motors

The Challenge

The Challenge

The existing website was driving potential customers away, with a staggering 60% abandonment rate during vehicle configurations. The fragmented booking system across different dealership locations created confusion, while the mobile experience failed to serve the 70% of users accessing the site on their phones.
The existing website was driving potential customers away, with a staggering 60% abandonment rate during vehicle configurations. The fragmented booking system across different dealership locations created confusion, while the mobile experience failed to serve the 70% of users accessing the site on their phones.

Solution:

We developed a state-of-the-art platform featuring real-time 3D vehicle configurations and cinematic presentations. The new system integrates live inventory across all locations, while our unified booking system streamlines the journey from online exploration to showroom visit.
Velocity Motors

Performance Results

Engagement
Engagement

Increase in test drive bookings

100 +hrs
100 +hrs
100 +hrs
Efficiency
Efficiency

Reduction in sales cycle

8%
8%
8%
Conversion
Conversion

Increase in qualified leads

10%
10%
10%

The success extends beyond metrics, marking a fundamental shift in how luxury vehicles are presented and sold online. The platform has become a benchmark in automotive digital retail, proving that sophisticated technology can enhance rather than replace the traditional luxury car buying experience.

Client Testimonial:

The new Velocity Motors platform demonstrates how thoughtful digital design can enhance the luxury automotive experience. By combining cutting-edge technology with intuitive user experience, we've created a digital environment that complements the showroom experience while setting new standards for automotive e-commerce.