Connecting artisanal producers with restaurants, one ingredient at a time

Mercato Diretto

A digital marketplace that revolutionizes how local food producers and restaurants connect, streamlining the farm-to-table journey through innovative technology.
Mercato Diretto
Mercato Diretto

The Challenge

The Challenge

The existing food distribution system was broken. Producers struggled with unpredictable demand, while restaurants dealt with inconsistent supply and quality. Communication was fragmented across multiple channels, leading to mistakes, waste, and missed opportunities for both parties.
The existing food distribution system was broken. Producers struggled with unpredictable demand, while restaurants dealt with inconsistent supply and quality. Communication was fragmented across multiple channels, leading to mistakes, waste, and missed opportunities for both parties.

Solution:

We developed an intelligent marketplace that adapts to both seasonal variations and daily demands. The platform features real-time inventory management, predictive ordering systems, and smart logistics coordination, all while maintaining the direct connection between producers and chefs.
Mercato Diretto

Performance Results

Network Growth
Network Growth

Active producers and 280 restaurants onboarded

100 +hrs
100 +hrs
100 +hrs
Food Impact
Food Impact

Food saved from waste annually

8kg
8kg
8kg
Economic Impact
Economic Impact

Increase in producer profits

10%
10%
10%

Beyond efficiency gains, Mercato Diretto has strengthened the community of food professionals. The platform has become a vital tool for discovering new producers, sharing knowledge, and maintaining the personal connections that are crucial to quality food sourcing.

Client Testimonial:

Mercato Diretto demonstrates how thoughtful digital design can solve complex real-world challenges. By understanding and respecting the human elements of food sourcing while adding modern efficiency, we've created a platform that strengthens local food systems and supports sustainable business practices.