Dutch craftsmanship, modern comfort

Hoekstra Lens

A digital experience that brings three generations of Dutch furniture craftsmanship into the modern era, allowing customers to customize and visualize Hoekstra's renowned ergonomic seating designs.
Hoekstra Lens
Hoekstra Lens

The Challenge

The Challenge

Hoekstra's customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products. Traditional online furniture shopping couldn't capture the nuanced quality of their ergonomic designs.
Hoekstra's customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products. Traditional online furniture shopping couldn't capture the nuanced quality of their ergonomic designs.

Solution:

We developed a sophisticated 3D configurator that brings the Hoekstra showroom experience online. The platform features photorealistic visualization, real-time ergonomic feedback, and interactive design tools that help customers understand how each choice affects comfort and support.
Hoekstra Lens

Performance Results

Engagement
Engagement

Increase in international orders

100 +hrs
100 +hrs
100 +hrs
Customer Satisfaction
Customer Satisfaction

Confidence in custom configurations

8%
8%
8%
Digital Impact
Digital Impact

Increase in average order value

10%
10%
10%

Beyond sales growth, the platform has strengthened Hoekstra's position as a leader in ergonomic furniture design. The digital studio has become a model for how traditional craftsmanship can embrace technology without compromising quality or service.

Client Testimonial:

The Hoekstra Studio configurator demonstrates how family craftsmanship and digital innovation can work in harmony. By translating generations of expertise into an intuitive digital experience, we've helped Hoekstra maintain their legacy of quality while reaching a global audience.